Customer Spotlight
Okler Roofing – Kingsford, MI
If you’re looking for reliable, well-built metal fabrication equipment backed by excellent customer support, Roper Whitney is a smart investment. We’ve seen real improvements in our workflow since making the switch.
– Ross Okler, Okler Roofing
Project demand growing and timelines shrinking tighter and tighter, Okler Roofing needed to make a move. Finding Roper Whitney, they gave us a try… and are never going back. Check out this Q&A we did with Ross Okler, Owner and Assistant Operations Manager of Okler Roofing.
Why did you decide to buy from Roper Whitney?
“We chose Roper Whitney because of their longstanding reputation for manufacturing high-quality, American-made metal fabrication equipment. We value durability, precision, and ease of use, and their machines check all those boxes. Supporting a U.S.-based company with a history of excellence was a big factor in our decision.”
What problem were you trying to solve with this machine?
“We needed to improve our in-house metal forming capabilities to keep up with growing project demand and tighter timelines. The new autobrake and shear have allowed us to streamline production and maintain greater control over our quality and turnaround times.”
How has the new equipment helped your shop or process?
“The equipment has significantly increased our efficiency. We’re now able to fabricate panels and trim components faster and with greater precision, which translates to quicker installations and better results for our clients.”
How was your overall experience working with us?
“From the initial inquiry to the final installation, the experience was excellent. The Roper Whitney team was knowledgeable, responsive, and helpful throughout the entire process. The delivery and setup went smoothly, and training support was top-notch. Special thanks to Andrea, Amanda, and Thomas!”
What do you like most about your machine?
“The AutoBrake’s precision and repeatability are outstanding. The software is intuitive and makes complex bends easy to set up. On the shear, the build quality and cutting consistency stand out — it’s a true workhorse in the shop.”
Would you recommend Roper Whitney to others?
“Absolutely. If you’re looking for reliable, well-built metal fabrication equipment backed by excellent customer support, Roper Whitney is a smart investment. We’ve seen real improvements in our workflow since making the switch.”
Anything else you’d like to add?
“We appreciate the level of care and professionalism shown by your team. We’re looking forward to continuing to grow with Roper Whitney equipment in our shop.”
Thank you to Ross Okler and Okler Roofing for choosing Roper Whitney and sharing your experience with us!
We are happy to help you take the next step in the world of metalforming, and we love hearing from you! We’re only a call or a few clicks away – check out how you can connect with us here.
Until next time, keep on changing the shape of metal!
About Okler Roofing:
Okler Roofing has been providing professional roofing services across Upper Michigan and Northern Wisconsin since 1969. Okler Roofing is a family-owned commercial and residential roofing contractor specializing in custom metal roofing systems. From standing seam panels and metal fabrication to everything architectural sheet metal, Okler Roofing is committed to delivering durable, high-quality roofing solutions while investing in equipment to improve craftsmanship and efficiency. For more information about Okler Roofing, visit oklerroofing.com.
About Roper Whitney:
Since 1910, Roper Whitney has been producing quality tools and equipment that change the shape of sheet metal — literally — from simple punches to complex folded shapes. Over the decades, Roper Whitney has become a household name in sheet metal forming, best known for its American-made AutoBrake® powered folders alongside the iconic PEXTO® and Connecticut® brands. With innovations like the AutoMax long folder and intuitive software solutions, Roper Whitney offers one of the most comprehensive product lineups in the industry — streamlining sheet metal fabrication. From architectural and roofing to HVAC, industrial, and signage work, Roper Whitney remains dedicated to advancing the metalforming world through old-fashioned American hard work, ingenuity, and unrivaled standards of excellence.
